A new video for Vevo Footnotes sees Shania Twain giving fans some behind the scenes insight regarding the visual for her 1999 superhit “Man! I Feel Like a Woman!”
In the Vevo Footnotes video, Twain discusses the song’s role in breaking barriers and defying genres and crafting lyrics that she says centered on “liberation, independence and the human spirit.”
“I was standing up for myself through the song,” she says in the video. “I wasn’t being apologetic for all the things I had been criticized for in my life – ‘You can’t do that, you can’t wear that, that’s too tight, that’s too short.’ This was my song that really said you know what I love about being a woman! I’m feeling comfortable in my own skin! That’s awesome!”
She added of the song’s rock-fueled instrumentation, “I wanted to go beyond country music and this song was pushing my genre boundaries. Musically it was not limited to one genre. It’s rock, it’s pop, it’s country.”
Shania also discusses the fashion decisions made for the video. She explains how her team took inspiration from Robert Palmer‘s “Addicted to Love” and her team’s designer Mark Bauer got to work on the wardrobe.
The singer recalls that even the art department doubted if female listeners would feel threatened by the video.
“I remember the art department saying, ‘This is way too sexy! The women listeners are not going to like this! They’re going to feel threatened.’ They told me I was going to alienate a huge part of my audience. I knew that women would totally get it,” Twain says.
The song, as well as its visual, continue to attract fans on Vevo. From 2016-2022, the song saw an average lift of 31% in global daily views annually on International Women’s Day (March 8) over the previous 10 weeks leading up to the holiday, including a 57% lift in global daily views in 2021 and a 24% lift in 2022.
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